I’m not passionate about market research and brand strategy.

I’m passionate about talking to humans, exploring culture, making sense of patterns and telling stories. My aim is to collaboratively shift the way research and strategy is done, who we talk to and who is writing the narratives.

I’m an outsider who used to be an insider, so with me you get disruption and direct access. Ultimately, I endeavor to decolonize market research and brand strategy through anti-racist, anti-oppressive and trauma aware lenses and practices.

Let’s ensure our actions lead us to the impact we want to have and are truly representative of the audiences we want to connect with and invest in.