With Tapestry UK, I conducted the cultural insights and qualitative research with historically marginalized groups across the US. These insights informed the creation of a survey that was one of multiple research streams, including B2B led by Ipsos, that ultimately fed into the Content for Change toolkit. The project won Adwanted UK's 'Best Custom Media Research Project - Supporting Diversity in Media and Advertising' award and was a finalist for the 2024 MRS Award for Inclusive Research